The Fully Authorized and Totally Un-definitive History of the
UGLY Motorcycle Club
Compiled by UGLY Joel (edited: Jan/2024)
Who categorically refuses to accept any responsibility for Inaccuracies, Errors, Omissions, Circumvention, Slander, Libel or Force Majeure. All opinions are of the author – who refuses to accept responsibility for those either --‘Cause that’s UGLY.
“If it wasn’t for Flashbacks I wouldn’t have any memory at all.”
UGLY Disclaimer
Trying to reconstruct, or deconstruct, the History of UGLY is no simple task. The Club has been around for over thirty-five years, and the early members of the Club were a paranoid, edgy crew that rarely committed things to paper. Was this fear of the RICO Act, or was it merely a fundamental lack of literacy? Who knows? Regardless, it’s UGLY.
Compounding this problem is the fact that early UGLY brains tend to be well fried.
As one Brother stated, “If it wasn’t for flashbacks I wouldn’t have any memory at all.” Few could remember names or dates – and the ones that could never agreed with each other. But as anyone who has attended a Mother Chapter meeting can attest – that’s UGLY, too.
So what follows is History by rumor and innuendo -- liberally mixed with myth, braggadocio and outright lies. And if anyone tells you differently, it just ain’t true.
Here then is the straight UGLY Poop.
“Beauty is only skin deep; but UGLY is to the bone.”
What is the UGLY MC?
The UGLY Motorcycle Club is an international brotherhood dedicated to motorcycling,
brotherhood, mutual support and good times. The only territory we claim is the shadow beneath our wheels, and that changes every time we twist the throttle. We fly no patches, no rockers, and only occasionally wear the minimalist black & white UGLY Bones – usually when trying to finagle our way into a rock concert. Though our Club Minutes refer to “business,” nobody pays much attention to this. Our only “business” is fun, although we do support a number of charitable causes.
We have brothers in Northern and Southern California, Alaska, Nevada, Hawaii, Colorado, Oregon, Montana, Illinois, Wisconsin, New York, Massachusetts, Texas, Florida, France, Switzerland, Spain and Germany – along with a gaggle of Nomads that might turn up anywhere, usually when it’s time for dinner.
Some of our brothers are famous. Some are less than famous. And some are simply infamous. The UGLY shirt has been proudly worn at major Hollywood events; on the stage of giant music venues; in the boardrooms of multi-national corporations; on the floor of the US Senate; and in bar rooms and brothels from Hamburg to Honolulu.
Beneath that swag is a seething Ugliness that unites what otherwise appears to be a totally disparate amalgamation of riders.
“You UGLY guys ride fast!”
Unnamed Hell’s Angel – circa 1993
Genesis of UGLY
The UGLY Motorcycle Club began with an unusual confluence of interests: motorcycles, music, and charity!
In 1984 Oliver Shokouh, owner of Harley Davidson of Glendale, organized and ran the first “Love Ride” – a single day motorcycle charity event that was raising funds in support of Muscular Dystrophy. That initial Love Ride, though small, was extremely successful. Oliver knew that part of the reason was the entertainment provided by Robbie Krieger (guitarist from THE DOORS). Oliver began searching for other “name” musical acts to help draw motorcyclists to future Love Rides.
Enter Bill Elkins. Bill, a long time motorcycle and hot rod enthusiast, owned The Alley – a rehearsal hall in North Hollywood used by musicians who want to tune their acts before commercial appearances. Bill would routinely call Oliver to borrow motorcycles for visiting artists. This was a great situation for everyone. The musicians got a selection of sleek new Harley's to ride, and Oliver got introduced to a bevy of bike riding rockers who might donate a performance to the Love Ride.
There was no club yet – not even the idea of a club. There wasn’t even a constant group riding on any given day. This was just guys with a shared connection of music and bikes having fun. Soon added to this crew was some of the “Sand Gang,” a loose bunch that off-roaded the Pismo dunes with Bill. The numbers got bigger and the rides became a regular event.
Some, but by no means all, of the people scooting along at different times were, Hoyt Axton, Bob “Bobalu” Benevides, Niko Bolas, Wayne Brooks, Jim Coldwell, Peter Fonda, David Lindley, Donald “Buddha” Miller, Dennis Scrimo, Joel Smith, Kelly Stewart and Rusty Tinsley. (And if I left your name out please send complaints to UGLY Manny in Gruyeres, Switzerland). Mind you, there was no Club yet, but all of these guys would eventually become UGLY.
By 1986 there was a distinct essence of UGLY cruising the boulevards and freeways of Los Angeles. It only needed a catalyst to bring on the action. This came when David Crosby was released from jail. On his first day of freedom, Bill brought him to Oliver’s shop and David bought a brand new bike. They all went riding. Bill remembers David shouting as they cruised through Malibu Canyon, “I was in jail yesterday and now I’m riding a Harley!!”
Dates get tricky here, but the best estimate is that it was shortly after Crosby’s release – sometime in the late spring of ’86 - that things coalesced. After a scoot through the canyons the gang stopped off at the Sagebrush Cantina for a few beers. Bill Elkins went to the head, then came back and scrutinized the motley crew sitting at the table. He prophetically declared, “You are the ugliest bunch of guys I’ve ever ridden with. The name of this gang is UGLY.”
Bill challenged the UGLY bunch to “gang style” the freeway – two per lane straight across. They blasted onto the 101 to find it totally empty – not a car in sight for miles. This is a remarkable situation at anytime in Los Angeles. They wound it up to 85mph – the motors merging into a “harmonic hum” – and faced a completely open road. It was like an omen. The UGLYmc was born.
“Less is More.”
UGLY Willie G. Davidson
UGLY Philosophy
The UGLYmc began as an unstructured consortium of riders -- and it is still pretty much an unstructured consortium of riders. Though later years brought up all sorts of rancorous discussions (including shouting matches, pissing contests, shoving incidents, fistfights, stabbings, shootings and a much publicized cane-whipping across the tarmac of H-D Glendale), the idea of having a “Patch” or “Colors” was finally put to rest by, God help us, a vote.
OK, I’m exaggerating. It wasn’t much of a vote. But a conscious decision was made to keep UGLY a “tee shirt” club --- just enough of an identifier to allow the Brothers to scam their way into a concert en masse. (And, I might mention, you can easily turn a tee shirt inside out and disappear into a crowd!)
As UGLY Willie G. put it – “Less is More.” This applies to our membership as well as our appearance. The Black on Black Skull and Bones that many members have on their vests is an understated proclamation. Those who need to understand do – and those who don’t really don’t matter. The key point here is that despite the propensity for some Brothers to tattoo “UGLYmc” on their size XXXL bodies, the UGLY began as much as a “goof” on motorcycle clubs as anything. It started with only two rules:
Rule #1 – There are no rules.
Rule #2 –
Revert to Rule #1.
There is something rather appealing, and rather UGLY, about that simplicity. The UGLY also started with a perspective that still holds today:
Family, Work, Club
And oh yes, you may call us sexist or you may call us old fashioned gentlemen, but we firmly believe that:
“There are no UGLY Women.”
“The name of this club is UGLY.”
UGLY Bill Elkins
UGLY Sticks
The first step towards formalizing the UGLY began again with Bill Elkins. Bill found a bunch of old metal fuses that he scribed “UGLY” on and handed out to some of the guys. He called them UGLY Sticks. The concept behind this was that recipients “were wired right” – connected, as it were. Given the times, it might be more accurate to say these Uglies were simply “wired.” Bill claims there were eighteen (18) of these sticks; though with his addled memory it might have been 8 or 18. Regardless, the UGLY Sticks have gone down in Club folklore. Other sticks were made up and distributed at other times; but in fact they are only a footnote in club history. What is important is that “UGLY” stuck!
The true move toward MC-dom came from Buddha and Bobalu. Just before Love Ride # 4 in 1987 they bought some cheap, grey, short sleeve golf shirts. (Golf Shirts!!) They added a skull and crossbones image and “UGLYmc” written in bones. Buddha and Bobalu started handing these out to the group that had been gradually evolving.
Riders showed up at the Love Ride wearing the new UGLY shirts -- sticking out like sore thumbs, demanding backstage passes, and generally making a nuisance of themselves – acting, well, UGLY. All of a sudden there was a club. Bill Elkins appraised Buddha and said, “You look like presidential material.” The Uglies had their first officer.
And so it began.
“How do you say UGLY in Swiss?”
UGLY Doug Renneke
UGLYmc Forever
Bespeaking its musical origins, the first real meeting took place at the old Palomino Club in North Hollywood. Others followed at the Alley and then moved to H-D of Glendale. Today the So Cal meetings migrate to different locales. The last one was held at an abandoned nuclear missile silo somewhere deep in the Angeles National Forest. Hmmm, are we getting paranoid and edgy again? Bobalu, Rusty and Reagen Jaramillo were responsible for the first real expansion of the club. They brought in a number of long time riders, most of whom they had gone to school with. These old classmates formed the core of what is now the Los Angeles or “Mother” Chapter – and they have been squabbling with each other ever since.
The music and Hollywood connection was strong in the early days with original Uglies Peter Fonda, David Lindley and Hoyt Axton. Crosby then brought in Chris Hillman, Dallas Taylor and Jerry Garcia. Buddha, who was touring with Jackson Brown, brought in a corps of roadies, including Jimmy “JD” Deluca and “Diesel” Dick Sheehan, who extended our UGLY Tribe to the East Coast.
Oliver, with his Love Ride and Motor Company contacts, brought in Willie G. & Bill Davidson, Verne Holoubek, Vinnie Terranova, Mike Lombardi and Tom Perkins. These guys started the Milwaukee and Colorado chapters. Perkins, of course, owned the oldest Harley dealership in the world, up in San Francisco, and Lombardi flies the H-D and UGLY flag in the Big Apple, NYC.
Right from the start the Uglies have had an enthusiastic racing component. Bird Betts, Bob Moon, Rodeo Ray Tewksbury, Parts Vancil and Bill Van Dyke are among the Brothers that race or have raced for the club’s honor.
French photographer Emmanuel Joffet, became UGLY while working in Los Angeles, and then began the European chapter with a Continental spin on the “Less is More” philosophy. Our Euro Brothers are currently few in number, but stand tall with UGLY Spirit.
The “entertainment” connection to UGLY remains strong with Patrick Simmons of the Doobie Brothers and until just recently with the late Larry Hagman, Dusty Hill and Martin Jack Rosenblum. Labor is well represented by Bob Rizzi and Management was well repped by Capitalist Tool/UGLY Malcolm Forbes. Paul Smith gives us a first rate artistic element, and there is a robust “motorcycle activism” corps spearheaded by Brothers like Paul Lax and the late Leroy Dwight and US Senator Ben “Nighthorse” Campbell.
Contrary to what many outsiders believe, most Uglies are not luminaries or celebrities or activists or racers (except TT Racers, as in Tavern to Tavern). We just ride bikes and have fun. But a real effort is made to make sure only the truly UGLY are wearing our shirts.
We’ve lost some brothers over the years. Some went down. Some have retired. Some have been exiled. They are still UGLY.
The Love Ride, which use to be held each November, had a run for over a quarter of a century old and was the best excuse all year for Uglies to get together and party (not that much excuse is needed). In a good year virtually the entire Club gathers in Los Angeles for this great weekend of UGLY spirit. There is now an annual Swiss Love Ride as well, held each May, inspired by the California fund raiser. This has become a mainstay for our European Brothers and it gets more and more UGLY every year.
The UGLYmc is now bigger and stronger than ever. Despite the relatively small numbers on our roster, UGLYmc is one of the most widely known motorcycle clubs in the world. There seem to be some “rules” now, but no one pays much attention to them. No matter. When you are “wired right” you don’t need too many rules.
There is a seething ugliness that permeates the Brotherhood and indelibly links us together.
Final Note:
In the late 90’s UGLY was incorporated in California.
This enabled us to have a bank account, an insurance policy and some liability protection.
There is a Board of Directors, but in true UGLY spirit, no one is quite sure who is on it.